As much as Easter is a time for giving, it is also a time for receiving: little kids (and in my case, the older ones too) get chocolate candy and colorful eggs, parents get a much-desired photo-op, and we all get the opportunity to spend some quality time with our loved ones....with all of this receiving, why shouldn’t advertisers get something out of this holiday too? Well, while some companies stay away from religious affiliation of any sort, others have taken advantage of this widely celebrated day to put out some great new ads. Here are just a few examples:
As a former high school mascot (the “Bobcat” for those interested), I got a kick out of this ad, knowing just how exhausting such a job should be. Even for those who haven’t chosen to subject themselves to wearing a fur suit in high temperatures, this advertisement for Scandic by Hilton is relatable: as much as we love the holidays, they can be exhausting. This perfectly captures that sentiment, and even gives a solution to the problem.
This advertisement undoubtedly has a more serious tone, but it’s message not to drink and drive is definitely important. The religious imagery serves to capture the attention of the audience, and the clever message (“Don’t Get Closer to God This Easter”) really resonates. While Easter is a time to celebrate, we must still be responsible, a message that this ad clearly delivers.
Ok, so I don’t find this advertisement to be as strong as the other two, but let’s be honest: this kid is just too darn cute not to include in this blog. I also loved the message of the candy and the eggs not being the important parts of Easter; though these two things are always there, it is the tradition that really matters. I know the whole idea of tradition is how my mom is able to get my brothers and I (all over the age of 18 now) to participate in an Easter egg hunt all over the neighborhood every year. Oh yeah, and it’s pretty fun too.
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