A couple weeks after the Gilbert Gottfried debacle, Aflac was forced to move on without the well-known voice of its duck. If there’s one thing that we have learned from controversy, it’s that customers really look at how the company in question reacts to it. So, everyone was eagerly waiting to see what Aflac would do after losing the voice behind its much-beloved spokesduck. So they brought us this:
In my humble opinion, this commercial is genius, as is the rest of how Aflac is choosing to handle the public outcry that it has faced. Instead of just choosing a random person to take over Gilbert Gottfried’s role, they cleverly came out with a commercial in the form of a silent movie, completely avoiding the issue altogether. In addition, although a little too violent for my tastes, the killing of the duck could be seen as a symbolic death of Gottfried’s role in the company (and judging from a lot of the opinions that have come out about Gottfried's Twitter comments, there is no shortage of people who wouldn't mind seeing the comic run over by a train). We must sit and wait to see the next step that Aflac will take; however, this new competition to be the next voice of the duck will likely draw a lot of publicity and keep consumers attentive to the thing we Americans love most: controversy.
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