For me, one of the coolest forms of advertising is guerilla marketing campaigns. They’re usually the most creative and most interesting to look at, and figure out ways to catch people’s attention in an innovative fashion. One of the best examples of guerilla marketing is elevator advertisements. People usually use elevators in mundane and everyday situations, such as in a work building or apartment complex. Thus, adding something different to people’s routine allows advertisers to brighten their consumers’ day, while sending a clear message. Here are some of the best elevator advertisements:
This ad isn’t for the squeamish!
Anyone who is claustrophobic or fears getting caught in an elevator would no doubt be motivated to get in shape after seeing this.
Playing on one of the big fears of businessmen everywhere!
“Becel: Take action. Love your heart.” This elevator advertisement mocks the elevator itself and encourages people to get healthy!
I have to admit, this ad for a Divorce Lawyer is a little sad. But I guess it shows how a couple really splits.
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