In the middle of all of the flashy and grab-your-attention type of commercials out there, I absolutely loved this PSA done by the American Heart Association. It certainly stands out for how simple it is, as well as the beauty of the hand movements with the classical music in the background. As the person signs in the PSA, hands can do amazing things, and this was certainly the perfect way to show it.
I’ve also become quite interested in the follow-up advertising of commercials, specifically the websites that companies suggest that you go to. In this case, the American Heart Association’s website (Hands Only CPR) definitely enhances the message, especially by making the site interactive. Not only do they include this video and repeat the steps for hands-only CPR, but they also encourage visitors to “Create your own Hands Symphony,” which can be done to dance, hip-hop, OR latin music! This is a great example of advertising: the PSA grabs your attention, and the website includes activities to further promote their message. Hands can do amazing things, and so can the minds of smart advertisers.
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