The "Queen of All Advertising"

Considering my policy of openness and honesty even regarding the more embarrassing aspects of my life in this blog so far, I must make another disclosure: I am addicted to Perez Hilton. Having given up Facebook in order to stop procrastinating, I decided to start browsing Perez Hilton every day in order to start procrastinating. However, people can say what they want about the flamboyant blogger who draws inappropriate images in white paint on celebrity’s faces. The fact is, the “Queen of all Media” is quickly becoming the “Queen of all Advertising.”

This has hit me over the past couple weeks, as Perez continues to feature more television shows, movies, clothing lines, and a variety of other things each day on his website. Go to the site’s “Advertising” section and Perez not only includes a section about himself, but depictions of his massive audience by age, gender, and education level. More importantly, for future customers, “display opportunities,” “video opportunities,” and “mobile opportunities” are listed. And with Perez’s growing popularity, it’s not surprising that many advertisers seem to be jumping at these chances.

Take today’s feature, for example. TLC’s show “Sister Wives,” premiering this Sunday at 9/8 central, has a “skin” in the background of the page, featuring the logo for the show, as well as pictures of the Nevada polygamist and his four spouses. If clicked on, this skin links to the show’s website. In addition, one can click on a “Meet the Family” text to learn more about each member. The header reads “Sister Wives on TLC” and in between posts about celebrities is a chat-room forum where you can tweet what you think what the best part of having a sister wife would be. Scrolling down Perez’s page slowly and reading each story, as his visitors do when they come to his site, it is impossible not to have the television show or whatever else has paid to advertise engrained in your mind. In addition, his audience is clearly defined, and the young people who enjoy fashion and celebrity lifestyles are primary targets for many advertisers.

Perez Hilton has made an empire founded on his bluntness and love of celebrity culture. While his main venture continues to be the site bearing his name, he has also sprung from this sites about such things as fashion (Coco Perez), health (Fit Perez) and even his dog (Teddy Perez). No matter how many of my favorite celebrities he bashes (leave Amy Winehouse alone!), I have to admit that he definitely deserves the title of the “Queen of All Advertising.” Wear your crown proudly, bb.