So as I made the obligatory phone call to my parents on a Wednesday afternoon, I paced through the lounge on the 10th floor common room in Straz Residence Tower. For some inexplicable reason, the connection in Straz has always been terrible and that, combined with my father's less-than-desirable hearing, was making for an annoyingly difficult conversation. As the sound of wrinkled candy wrappers continuously came in and out over the phone, this question became necessary: "Can you hear me now?"
Luckily, my dad answered affirmatively and before I knew it, I responded almost automatically: "Good."
Immediately, my mind was taken back to the popular Verizon Wireless "Test Man" commercials premiering in 2002. After this, I couldn't help but think what a fantastic advertising campaign that was and how undoubtedly effective it had been.....9 years later, and I could still recite the famous lines of those commercials. These lines conveyed the simple message of Verizon's far-reaching connection in a short and entertaining way. Most advertisements today are hoping that consumers will remember their product just minutes after they have viewed a commercial....I would say 9 years is pretty impressive. Oh, and the fact that I was using a Verizon phone when I talked to my parents? Proof in the pudding.
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