As a new part of my blog, every Friday will now be dedicated to looking back at some of the best advertisements that I have seen over the years, or ones that particularly affected me. While in the world of advertising, it is important to stay current and always to know what is happening right now, I find that there is also an importance in recognizing what advertisements have had particular influence throughout the decades, and why. Who knows, maybe even new companies today can learn something from these great ads of the past!
"$1500 for a leather bustier? I didn't care. It lifts and separates." One of my favorite quotes of all time from a commercial. Embarrassingly enough, I distinctly remember walking around in the seventh grade with all my friends, repeating that line in the valley-girl voice from the commercial, thinking we were so cool. Of course, we were. But not as cool as the CitiBank Identity Theft Ads from the early 2000's. What I neglected to mention when I first repeated the line is that it was said in the voice of a valley-girl, but mouthed by a frumpy old man in a trailer. Hence the appeal of the CitiBank ads....a perfect attention-grabbing way to show how identity theft works, how it can happen to anybody, and how useful their services to prevent it could be. Watch it below and see what I mean.
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