Tuesday, February 15, 2011
Clever or Crazy?
Lady Gaga is known for her out-there outfits. Through her relatively short career, she has donned one of the most eccentric wardrobes in Hollywood (which, let's be honest, is saying a lot). However, Lady Gaga's latest "dress" at the Grammy's this past Sunday surely outdid anything she's ever done before. Gaga arrived in what appeared to be an egg, being carried by four nearly-naked men and accompanied by a woman wearing similar nude-clothing. Crazy? Yes. Clever? That too. Gaga's bizarre entrance ensured an enormous amount of attention on the red carpet. To be sure, moments after she got there Twitter was loaded with comments on her outfit and every television station was scrambling to get a shot of the pop legend. Not only did she capture everyone's eyes, but Gaga cleverly tied in her entrance to her latest single that was just released, the song "Born this Way." Coming out of the egg during her performance, it was as if she was being re-born. While I don't think she will be making any best-dressed lists any time soon, this unique form of self-promotion and advertising was truly eggs-ellent.
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