So if you've been alive for the past couple of weeks, you have probably heard SOMETHING about Britney Spears' upcoming release of the music video for her newest single, "Hold It Against Me." As a self-professed "pop tart," I have always been one to indulge in the guilty pleasures of N'Sync (never Backstreet Boys), Christina Aguilera, and even (gasp) Hanson. Admittedly, I have always loved Britney Spears, even through her Cheetos and barefoot-walking through gas stations days. But to be honest, I really had no interest whatsoever in the debut of her music video. That is, until I saw the teasers that her team has been leaking on to the internet. The link to the first one is given below:
These 5 to 10 second clips of Britney's music video have been released every single day for the past couple of weeks, each one ending with the number of days "to go" until we will get to see Britney in all her gyrating, scantily-clad glory. The incredible brevity of the clips, combined with the countdown at the end, make for an unbelievably intriguing ad-campaign. To be sure, Britney's newest releases are the epitome of good advertising: making people care, and even get excited by, something that they previously had no interest in. As the ads have been featured on MTV and popular culture blogs such as Perezhilton.com, it is almost impossible that they have not been seen by the key demographics that Britney hopes to reach.
Chances that this music video will be much different than any of the pop superstar's previous ones? Slim. However, her teasers have successfully ensured that I will be tuned in to MTV on Thursday night, right before I take in my weekly dose of Jersey Shore.
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