Warming the Hearts of Customers

If there's one thing my limited life experience has taught me, it's this: Wisconsin is cold. Very, very cold. And from what my roommate tells me of her home state, Minnesota can be even worse. Cue Caribou's ad campaign for their new hot breakfast sandwiches. As seen in the picture below, Caribou, with the aide of advertising agency Colle+McVoy, has transformed bus shelters into ovens that both display their new product and release actual heat. This is undoubtedly one of the coolest bus stop advertisements ever. If you're forced to take the bus and wait around in the Minnesota cold, you're probably not very happy about it, which means that something as small as a little heat and a cool idea can brighten your mood. These ads must have drawn the appreciation of many a bus-goer, which was hopefully transformed into dedication to their products, or at least intrigue enough to get them to their nearest Caribou. What made this advertisement even more brilliant was that it was able to reach the precise kind of audience that the coffee chain should be targeting: people who, while not wealthy, have just a little bit of disposable income and sometimes allow themselves to indulge in the little luxuries of life, such as a hot breakfast sandwich. This innovation is what good advertising is all about.